Ads 468x60px

Wednesday, 11 April 2012

"Housefull 3 is on the cards: Sajid Nadiadwala"

Akshay-Asin in a still from Housefull 2

Ecstatic with the performance of Housefull 2, producer Sajid Nadiadwala says they’ve already planned to extend the franchise. “Housefull 3 is definitely on the cards. Depending on the plot, we will decide how many actors will be part of the next film’s star cast,” he says. According to Nadiadwala, the John Abraham-Akshay Kumar starrer was made in the range of Rs. 60 crore to Rs. 64 crore. They spent an additional Rs. 12 crore on the promotional campaign. That brings the total cost of the project to about Rs. 72 crore - Rs. 76 crore. 

The producer says, “Over the opening weekend, the film made approximately Rs. 44.5 crore in India.” He adds, “The satellite rights of the film were sold in January 2011 for Rs. 27 crore. The music rights fetched an additional Rs.5.5 crore.”
Since the original Housefull (2010) had netted a total of Rs. 75 crore, Nadiadwala had confidently declared that the sequel could break into the Rs. 150 crore club. Now, he’s more careful with his predictions, saying, “Despite the ongoing Indian Premier League (IPL), we should be able to make Rs. 125 crore. We took a conscious decision to release it during the cricket tournament.”
Trade experts, however, peg Housefull 2’s success a few notches lower. Vajir Singh, editor, Box Office India, calculates all India collections by breaking down different territories (Gujarat-Maharashtra v/s Delhi-Uttar Pradesh), a supposedly more accurate method. “The film has aggregated a total of Rs. 40.18 crore,” Vajir insists. Trade analyst Amod Mehra seconds him. 

Industry experts Komal Nahta and Taran Adarsh agree on an approximate figure of Rs. 43.5 crore collections over the weekend. Komal says, “Housefull 2 is the biggest opening of the year after Agneepath.” As of now, the film seems to have no competition since the next release, Bittoo Boss, has no established star cast.

Sunil Punjabi, CEO, Cinemax India Ltd, adds that the film has had a mixed response from audiences. He says, “The comedy is working in all markets and many shows over the weekend were houseful. We also see a higher share of family audiences coming in, especially since schools are closed for the summer. Overall occupancy over the weekend has been 70-80 per cent.”  



Blog Archive

total site viewers»